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The Green Bundle: Pairing the market with the planet

  • UCLA La Kretz Garden Pavilion 707 Tiverton Avenue Los Angeles, CA 90095 USA (map)

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases.

Thursday, August 16
7:30-8:30pm conversation
8:30-9:30pm reception with wine provided by Fetzer Vineyards

La Kretz Garden Pavilion
UCLA Botanical Gardens

 

Join UCLA environmental economist Magali A. Delmas, writer David Colgan, Environmental Media Association President & CEO Debbie Levin and Elizabeth Drake of Bonterra Organic Vineyards as we dive into specific ways companies can use the The Green Bundle’s strategies to reach a vast, largely untapped consumer market. Actor and activist Olesya Rulin will moderate the discussion.

Delmas and Colgan’s new book, The Green Bundle, offers communication techniques for pushing consumers in a sustainable direction. The event includes a panel discussion, premiere screening of mini-documentary on organic wine and reception featuring Fetzer wine.

Source: https://www.ioes.ucla.edu/event/selling-green-with-consumer-perks/